Sr. Manager

Senior Manager – Performance Marketing / Paid Media

Location: GurugramExperience: 10 - 12+ YearsDepartment: Digital Marketing / Performance MarketingEmployment Type: Full-time

About the Role

We are looking for an experienced Senior Manager – Performance Marketing to lead paid acquisition and revenue growth across our global e-commerce brands — Covers & All, Tarps & All, BannerBuzz and Best of Signs.The ideal candidate should be strongly hands-on with Google Ads, e-commerce growth, analytics and performance optimization, while also having the ability to lead a team and develop scalable paid-media strategies across international markets.

Key Responsibilities

• Own paid-media strategy, budgets and revenue growth across multiple brands and international markets.

• Lead Google Ads across Search, Shopping, Performance Max, Demand Gen and YouTube.

• Manage and optimize Microsoft Ads and other paid acquisition channels.

• Drive improvements in ROAS, CAC/CPA, conversion rate, revenue and overall marketing efficiency.

• Develop campaign structures, keyword/product segmentation, bidding, audience and budget strategies.

• Own Google Merchant Center, product feeds and feed-related performance issues.

• Build monthly/quarterly media plans, revenue forecasts and budget allocation strategies.

• Analyze campaign, product, category and customer-level performance to identify growth opportunities.

• Conduct competitive, search-term, Auction Insights and incremental-growth analysis.

• Work closely with Technology, Product, Creative, Analytics and Finance teams to improve paid-media performance.

• Own conversion tracking, attribution and funnel measurement across the customer journey.

• Drive A/B testing across campaigns, creatives, landing pages, offers and audiences.

• Identify and implement AI, automation and emerging advertising opportunities.

• Mentor and manage the performance marketing team and establish strong optimization/QA processes.

Must-Have Skills

• 8–12+ years of experience in Performance/Digital Marketing.

• Strong hands-on experience with Google Ads and e-commerce advertising.

• Proven experience managing large paid-media budgets and delivering revenue growth.

• Strong expertise in Search, Shopping/PMax, Demand Gen and YouTube.

• Strong knowledge of Google Merchant Center and product feeds.

• Excellent understanding of ROAS, CAC, CPA, MER, LTV, conversion rate and profitability.

• Strong analytical and problem-solving skills.

• Experience with GA4, GTM, Looker Studio and Excel/Google Sheets.

• Experience in international/multi-country e-commerce is preferred.

• Team management/mentoring experience.

• Strong understanding of attribution, conversion tracking and marketing analytics.

Good to Have

• Microsoft/Bing Ads

• Adobe Analytics / Customer Journey Analytics

• BigQuery / SQL

• Affiliate & Marketplace advertising

• AI/GenAI and marketing automation

• Experience with US, UK, Canada and Australia markets.

Skills

• Market Analysis

• Adobe analytics

• Budget allocation

• Ecommerce Advertising

• paid media astrategy

• Google analytics

• Marketing Strategy

• Google merchant centre

• Performance marketing