Performance Marketing

Job SummaryWe are looking for a data-driven Performance Marketer to drive revenue growth, visibility,and ROI across Amazon marketplace. The role will focus on planning, executing, andoptimizing paid advertising campaigns on Amazon to maximize sales performance andimprove TACOS/ACOS metrics.
Key ResponsibilitiesAmazon Ads Strategy & Execution● Plan, execute, and optimize Amazon Sponsored Ads campaigns including:○ Sponsored Products○ Sponsored Brands○ Sponsored Display● Manage campaign structure, keyword research, bid optimization, and budgetallocation● Drive improvements in ACOS, ROAS, CTR, and conversion rates
Performance Optimization● Analyze campaign performance and implement data-backed optimizationstrategies● Conduct keyword harvesting, negative keyword implementation, and search termanalysis

• Monitor product listing performance and collaborate on listing optimization (SEO,A+ content, creatives)● Manage daily/weekly campaign pacing and budget control

Growth & Scaling● Identify opportunities for new product launches and category expansion● Develop scaling strategies while maintaining target ROAS● Work on seasonal promotions, deal days, and peak sale events
Reporting & Analytics● Prepare detailed reports on spend, sales, TACOS, ACOS, ROAS, and profitability● Provide actionable insights to improve campaign efficiency● Use data tools (Excel, Amazon Ads Console, third-party tools) for analysis
Cross-Functional Collaboration● Coordinate with catalog, content, design, and supply chain teams● Align marketing strategy with inventory planning and sales forecasting● Collaborate with external agencies (if applicable)
Key Skills & Competencies● Strong hands-on expertise in Amazon Advertising Console● Deep understanding of Amazon marketplace algorithms and ranking factors● Strong analytical skills with proficiency in Excel (pivot tables, lookups, dataanalysis)● Experience managing significant monthly ad budgets

• Ability to interpret performance data and drive ROI-focused decisions● Knowledge of Amazon SEO and listing optimization

Skills

• performance marketing

• amazon ads