Business Analyst

The purpose of this role is to enable and support project delivery through the capture and analysis of user and business needs, ensuring project outcomes are aligned with the service vision and business strategy.

Job Description:

Key responsibilities:

• About the Role

We are looking for a dynamic CDP Analyst / Business Analyst to manage end-to-end Treasure Data Customer Data Platform (CDP) operations, development, and reporting. The ideal candidate will have strong technical expertise, analytical acumen, and excellent client management skills to deliver data-driven insights and campaign execution excellence.

Key Responsibilities

• Manage the complete Treasure Data CDP operations — setup, configuration, workflow creation, and enhancements.

• Develop and maintain audience segments, data workflows, and automations within CDP.

• Ensure end-to-end client management, including requirement gathering, implementation, reporting, and ongoing support.

• Collaborate closely with internal stakeholders — Marketing, BI, CRM, and Tech teams — to enable seamless campaign execution.

• Monitor and maintain data quality, schema integrity, and system performance.

• Build and automate reporting dashboards and campaign performance reports.

• Deliver actionable insights and recommendations using CDP data and analytics.

• Present analytical findings and business updates to clients in a clear and effective manner.

• Required Skills & Qualifications

• Minimum 2 years of hands-on experience in Treasure Data CDP (or similar Customer Data Platforms).

• Strong working knowledge of SQL, data modeling, and schema design.

• Proficiency in reporting, Excel, and data visualization tools (e.g., Power BI, Tableau preferred).

• Strong understanding of data management, audience segmentation, and marketing automation workflows.

• Excellent communication and presentation skills with the ability to engage and manage clients independently.

• Proven experience in client handling and delivering analytical solutions end-to-end.

• Experience in the Automobile industry or familiarity with automotive data models is preferred.

• Strong analytical mindset, problem-solving skills, and attention to detail.

• Working Model

• Location: Pune

• Mode: Hybrid

• About Dentsu CXM

Dentsu CXM (Customer Experience Management) is part of the global Dentsu network, enabling brands to build meaningful and personalized customer experiences powered by data, analytics, and technology. Join us to be part of a high-performing analytics team driving data-led transformation for global brands.

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent