Website Manager

Role Level: Manager Experience: 4–6 YearsReporting To: Head of MarketingWorks Closely With: Sales, Delivery, Leadership, Social Media ManagerTech Stack:WordPress, GA4, GTM, Google Keyword Planner, Search Console, SEMRush, Ahrefs Location: Mohali (Work from Office)ObjectiveMake the website + Cogneesol’s broader web presence the strongest organic growth engine —ranked in Google, visible in AI search, cited across industry sites, and actively distributed. Key ResponsibilitiesA. Website Ownership & Operations· Own the website end-to-end: updates, hygiene, pages, navigation.· Build & optimise landing pages for campaigns, sectors, and service lines.· Ensure the site reflects current capabilities, case studies, awards, and leadership messages.B. SEO Strategy & Execution· Conduct keyword research & gap analysis; identify priority clusters.· Improve technical SEO: speed, CWV, structure, crawlability, internal linking.· Execute SEO audits & lead remediation with developers or third-party tech teams.· Manage sitemaps, schema, redirects, broken links, indexing issues.C. Content Creation & Orchestration· Write or guide content: blogs, service pages, use cases, capability narratives.· Build a quarterly search-driven content roadmap.· Ensure every piece of content aligns with search intent and business priorities.· Edit content for clarity, SEO alignment, and positioning.D. Analytics & Reporting· Track keyword rankings, organic traffic, bounce rates, dwell time, conversions.· Build monthly dashboards for Marketing, Leadership, and Sales.· Identify opportunities and propose experiments to improve conversions.E. Cross-Functional Collaboration· Sales: landing pages & conversion journeys.· Delivery: case studies & performance stories.· HR: culture/employer pages as needed.· Social team: coordinated content journeys & traffic flows.F. Full-Stack Organic Growth & Distribution· Extend SEO beyond Google.com to YouTube, AI search (SGE/Perplexity), and entity signals· Orchestrate basic digital PR and authority-building activities (guest posts, HARO, directory listings)· Turn every published asset into a multi-channel distribution play (social snippets, newsletter, sales enablement)· Partner with Social Manager to make website content the fuel for LinkedIn, YouTube, and Twitter growthExpected Output· Monthly SEO + Performance Dashboard· Quarterly Keyword & Content Strategy· Updated website structure map + internal linking model· 2–4 SEO-optimised pages/blogs per month· Landing pages with clear conversion pathways· Website hygiene report (technical + content)First 90 Days — Success Looks Like· Complete website + SEO audit; publish remediation blueprint.· Fix priority technical issues (speed, indexing, broken links, structure).· Identify 5 priority keyword clustersand publish search roadmap.· Build/update top 5 landing pageswith improved content and CTAs.· Create content inventory & gap analysis for Q2–Q3.
Skills & ExperienceMust-Have· 4–6 years of SEO + website management experience (B2B, tech, or ITeS).· Hands-on technical SEO skills: CWV, speed optimisation, metadata, site structure.· Strong content writing/editing abilities.· Proficient in WordPress, GA4, GTM, Google Keyword Planner , Search Console, SEMRush, Ahrefs· Ability to translate insights into content and structural decisions.· Proven experience getting B2B sites ranked in AI overviews or cited by LLMs· Basic Digital PR / link-earning playbook (even if lightweight)· Understanding of how YouTube SEO feeds Google SERPs· Ability to create content that Sales wants to shareGood-to-Have· Experience coordinating with developers.· Understanding of CRO principles.· Familiarity with heatmap tools (Hotjar, Microsoft Clarity). KPIs (Hard Metrics)· Organic traffic growth (Primary KPI)· Keyword ranking movement· Website health score (technical SEO)· Content velocity + quality· Landing page conversion rates· AI-search visibility - Appear in relevant SGE/Perplexity answers· YouTube organic referrals· Earned followed backlinks of high-quality.· Documentation hygiene (site maps, inventories)· Clarity in communicating SEO insights· Initiative in proposing improvements· Collaboration quality across Sales, Delivery, Social & amongst peers· Team builder, guide & mentor Ways of Working· High accountability; treats the website as a business asset· Structured, analytical, detail-oriented· Comfortable with deep-dive work and iterative improvement· Data-driven mindset with strong execution discipline· Works well with cross-functional leaders