Senior Growth Manager - Acquisition & Growth - US & Europe

The MissionAt Kuku FM, we are taking Indian storytelling to the world. We are looking for a SeniorGrowth Manager who operates like an entrepreneur. This isn't a role for a "media buyer"-it’sfor a high-agency leader who treats our capital like their own.You will own the acquisition engine for the US and European markets, managing ahigh-decibel budget of ₹10 Cr+ per month. You will bridge the gap between deep-sea dataanalysis and high-impact creative production, leading a dedicated pod of writers and editorsto crack the code of global audiences. If you aspire to lead a P&L or build your own businessone day, this is your sandbox.What You’ll Do● Own the Global Funnel: Lead end-to-end user acquisition strategy and executionfor US/Europe. You’ll navigate premium subscription models, Western paymentecosystems, and local consumer psychographics.● Lead a Creative Factory: Direct a team of promo writers and video editors. Youdefine the "hooks," narrative arcs, and visual styles. You turn performance data intocreative briefs that stop the scroll.● Scale with Precision: Independently manage and optimize massive spends (₹10Cr+/month) across Meta, Google, and YouTube with a ruthless focus on LTV/CACand unit economics.● Zero-Dependency Analytics: You are your own analyst. You write your own SQL,build your own dashboards, and diagnose funnel drops without waiting for a centralteam.● First-Principles Growth: We don't care about "standard playbooks." You will breakdown the fundamentals of the OTT business and build scalable, custom frameworksfrom the ground up.Who You Are● The Aspiring Founder: You have a "Business Owner" mindset. You are obsessedwith P&L, ROI, and sustainable growth, not just vanity metrics.● The Scale Expert: 2–5 years of experience in high-growth B2C/PerformanceMarketing, with a proven track record of managing eight-figure monthly budgets.● Technical Athlete: Deeply proficient in SQL and marketing infrastructure (MMPs,server-to-server events, and custom attribution models).● Creative Strategist: You understand the "science of the hook." You know how tomarry data-driven insights with compelling storytelling.● High Agency & Hustle: You have a bias for action and an ownership mindset. Youdon't wait for permission; you deliver results.● Global Perspective: Deep understanding of (or experience in) US/Europeanmarkets is a massive plus.What Success Looks Like● Month 3: You have successfully scaled the US/Europe acquisition spend whilemaintaining CAC targets and have established a weekly creative testing cadencewith your team.● Month 6: You have built a self-sustaining growth engine where your SQL-backeddashboards provide real-time insights, and your creative pod is producing "winners"consistently.● Ongoing: You are recognized as the P&L owner for international growth, moving theneedle on Kuku FM's global footprint.A Day in the Life● Morning Pulse: Deep dive into custom SQL dashboards to analyze last night’sperformance in US time zones; immediate campaign pivots based on data.● Creative Scrum: Reviewing video edits with your team-critiquing the first 3 secondsof a promo based on click-through data.● Deep Work: Analyzing downstream retention data to optimize top-of-funnel targeting.● Product Sync: Collaborating with tech teams to optimize landing pages andcheckout flows for international users.● Evening Strategy: Setting guardrails for automated bidding and briefing the creativeteam on tomorrow’s high-priority hooks.About UsFounded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”.
We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry.
Website: www.kukufm.comAndroid App: Google PlayiOS App: App StoreLinkedIn: KUKUReady to make an impact? Apply now!