Job description
About The Role: We are looking for a highly driven Category Manager to own and scale Be Bodywise s Personal Care category end to end. This includes:
Category and Business Ownership
- Own category revenue, profitability, and growth targets
- Identify growth opportunities through consumer insights, market trends, and competitive analysis
- Drive data-backed decision making across the category
Product Strategy and Innovation
- Identify whitespace opportunities and consumer needs
- Work closely with product development teams to build and launch new products
- Shape product positioning, pricing, and assortment strategy
- Manage the product lifecycle from concept to scale
GTM Strategy
- Develop category narratives and consumer facing messaging
- Build go-to-market plans for new launches
- Define target audiences, personas, and communication strategies
- Plan and execute awareness campaigns, launches, and seasonal activations
Growth Marketing
- Partner with design teams for performance marketing creatives, and influencer teams to drive category growth
- Work on influencer collaborations and content strategies
- Continuously test, learn, and optimize messaging and acquisition strategies
What We're Looking For
- 1 to 4 years of experience in category management, business roles, growth, marketing, consulting, or e-commerce
- Strong analytical skills and comfort working with data
- Proven ability to solve business problems and drive growth
- Strong understanding of consumer behavior and marketing fundamentals
- Ability to think strategically and execute quickly
- Excellent cross functional stakeholder management skills
- Comfortable working in a fast-paced, ambiguous startup environment
Bonus Points If You
- Have experience in D2C, consumer brands, beauty, wellness, personal care, or health categories
- Are naturally curious about consumer products, marketing, and brand building
- Enjoy understanding why consumers buy products and how categories are built
Why This Role Is Different
This is not a traditional category management role focused primarily on operations or assortment management.You will be responsible for building categories, launching products, shaping consumer narratives, and driving growth. Think of it as being a mini founder for your category.
Skills
- profit & loss management
- pricing strategy