Business Analyst

Responsibilities :

• Performance Analysis and Reporting: Track, analyze, amend, and report on keymetrics related to customer retention, engagement, and revenue, and use insightsto form strategic decisions and continuous improvement. Deep dive into data andpresent actionable insights.● Query writing and Logical reasoning: Strong logical reasoning is required to gatherthe right data for hypothesis testing. Substantial database querying using SQL inorder to acquire data necessary for analytical needs.● Financial Modelling: Understand business fundamentals and trends to drawrevenue, churn and business health projections.● Predictive Analytics: Utilize data analytics and business understanding to segmentcustomers, predict trends and avert risks.● Loyalty Management: Ideate and manage customer loyalty program from 0 to 1.● Retention Management: Develop initiatives and strategies aimed at reducing churn,increasing revenue, and increasing customer lifetime value. Review and amendretention rate % assumptions in the forecasts and run scenarios based on impactfrom additional contributing factors on churn.● Customer Segmentation and Targeting: Utilize data analytics to segmentcustomers based on behavior, preferences, and lifecycle stage, and suggestprocess improvement.● Stakeholder Management: Collaborate closely with external and internalstakeholders (marketing, product, operations, and customer service teams) to alignCRM initiatives with broader business objectives and ensure seamless execution.● Customer Feedback and Insights: Gather and analyze customer feedback to identifypain points, opportunities for improvement, and trends, and advocate for customer-centric initiatives. Leverages data from all aspects of the organization impactingchurn (including NPS, customer satisfaction score and customer experience), etc.

Qualifications :

• 1+ years experience in a high impact analytical role delivering significant businessresults that utilize strategic and creative thinking, problem solving, and takingindividual initiative preferably in the retail/ e-commerce industry.● 1+ years experience in synthesizing complex information and generate meaningfulinsights based on analysis of customers’ data and information from primary andsecondary research.● Understanding of customer retention; views the world through cohorts and candemonstrate knowledge of LTV curves and the value of LTV.● MBA with relevant experience (good to have).● Experience of working on large data sets.● Ability to work in a fast paced environment under tight deadline.● Solid business and financial acumen with exceptional analytical and quantitativeproblem-solving skills.

Required Skills :

• Strong analytical skills.● Excellent communication skills.● Proficiency in SQL.● Ability to work collaboratively with cross-functional teams.

Preferred Skills :

• Experience in the retail/e-commerce industry.● MBA or equivalent experience.

Skills

• cohorts

• LTV

• SQL.