Senior Manager - Engineering (Mumbai A.O, Mum-KND-AFS(AD), In)

Responsibilities & Key Deliverables

As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations. Key responsibilities include:

Regional Marketing Strategy & Planning
Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions.

Brand Building & Integrated Communication
Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency.

Distributor & Market Activation Management
Partner with country teams and distributors for effective implementation of marketing initiatives.

Centre of Excellence (COE) Ownership
Lead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs

Marketing Performance & Budget Management
Manage budgets, track ROI, evaluate performance and recommend improvements.

Preferred Industries

Marketing & CommAutomotive Industry

Education Qualification

The candidate must have an MBA/PGDM in Marketing or equivalent, preferrably from a premier B School; (Engineering background will be additional advantage)

General Experience

We prefer a candidate with 6–10 years in marketing, brand management, regional or international marketing

Following capabilities are necessary: Strategic Marketing, Brand Management, Digital Marketing, Consumer Insights, Budget Management, Stakeholder Management, Cross-cultural Understanding, Execution Excellence

Critical Experience

We need a candidate with following skills and experience:

• Managing diverse market requirements across multiple countries.
• Ensuring consistent Mahindra brand positioning while accommodating local

needs.

• Driving execution excellence through distributor-led business models.
• Balancing regional priorities with COE responsibilities.
• Influencing stakeholders across functions, geographies and markets.
• Delivering measurable ROI from marketing investments

Dimensions:

• Markets Supported: Assigned International Region / Market Cluster
• COE Responsibility: Primary ownership of Mahindra Auto Global Digital & Social

Media and Internal Communications COEs, along with responsibility
for additional Marketing COEs as assigned across International Operations.

• Agency Partners: Advertising, Digital, Media, Research and Event Agencies
• Planning Horizon: Annual planning with quarterly reviews
• Travel Requirement: Periodic international travel as per business requirement
• Other Key Stakeholders: Distributor and Country Teams

System Generated Secondary Skills

BenchmarkingMarketing StrategyProduct StrategyStrategic PlanningVisual Brand Identity