One structural idea. A filled emerald dot — the live signal — followed by TEVOS in bold mono. Seven brand colours, each with a single semantic job. No colour appears by accident.
01 · Primary mark
Two elements. The dot is the system node — alive, verified, running. TEVOS confirms it. Remove either and you no longer have Tevos.
TEVOS
Primary · dark theme
TEVOS
Primary · light theme
App icon · 64×64
Favicon · 32×32
02 · Size scale — minimum to maximum
XL · 28px
TEVOS
Landing hero · Conference · Press kit
LG · 20px
TEVOS
Dashboard header · Auth screens
MD · 16px · ★ primary nav
TEVOS
App nav · Email header · Standard
SM · 12px
TEVOS
Sidebar · Mobile compact
XS · 9px
TEVOS
Footer · Legal
03 · The 7 brand colours · each has one job
Colour is semantic, not decorative. Each colour has an assigned meaning. Using a colour outside its meaning is a brand error.
Emerald
#11D389 dark · #0EAF73 light
Tevos identity · Live signal · Verified · Primary CTA · Logo dot
Azure
#0284C7
Trust signal · Match indicator · Light-mode accent
Kanban zones · Tevos Flow · Structural backgrounds
04 · Feature wordmarks — colour assignment
TEVOS is always white (dark) or near-black (light). The feature name inherits the semantic colour of what it does. Path and Core use Violet — premium / AI. Alert uses Red — urgent. Flow uses Navy — Kanban. Fix and Pay use Amber — action needed. Everything else defaults to Emerald.
TEVOSSCORE
Emerald · Candidate · primary
TEVOSLENS
Emerald · Score breakdown
TEVOSGUARD
Emerald · Score protection
TEVOSVERIFY
Emerald · Skill verification
TEVOSFEED
Emerald · Job feed
TEVOSMATCH
Emerald · Match ring
TEVOSREACH
Emerald · Job discovery
TEVOSSIGNAL
Emerald · Company intel
TEVOSBRIEF
Emerald · Company intel card
TEVOSHOOK
Emerald · Outreach generator
TEVOSEDGE
Emerald · Interview prep
TEVOSTRACK
Emerald · Application tracker
TEVOSRANK
Emerald · Candidate ranking
TEVOSSCAN
Emerald · Applicant pool
TEVOSPULSE
Emerald · Company dashboard
TEVOSPOST
Emerald · Job posting
TEVOSPATH
Violet · Premium · Career trajectory
TEVOSCORE
Violet · Premium · AI/GNN engine
TEVOSFIX
Amber · Action needed · Gap analysis
TEVOSPAY
Amber · Action needed · Salary intel
TEVOSALERT
Red · Urgent · Displacement warning
TEVOSFLOW
Navy · Kanban pipeline · Employer
05 · Logo misuse — never
TEVOS
Off-brand dot colour
TEVOS
Wrong typeface
TEVOS
Stretched / distorted
TEVOS
Rotated
TEVOS
Low contrast placement
TEVOS
Replace dot with shape
06 · Clearspace rule
The minimum clearspace around the Tevos logo equals the diameter of the green dot (x). No element — text, icon, photography, UI chrome — enters this zone.
The dot is part of the full logo height. Clear on all four sides.
07 · Voice — the 5 + 5 + 1
Five words define the Tevos voice. Five words it never uses. One sentence is the test.
Voice is
Specific
Direct
Warm
Honest
Forward
Voice never says
Leverage
Empower
Cutting-edge
Solutions
Journey
The test: would a 26-year-old PM in Bangalore send this line to her best friend on WhatsApp and say "this is exactly how I feel"? If yes — ship it. If it sounds like a LinkedIn post from a company account — rewrite it.